Pizza was brought by Italian immigrants to that country. Sao Paulo, calling itself "The Pizza Capital of the World", has 6000 pizza establishments and 1.4 million pizzas are consumed daily. It is said that the first Brazilian pizzas were baked in the Bras district of São Paulo in the early part of the 20th century. Until the 1950s, they were only found in the Italian communities. Since then, pizza became increasingly popular with the rest of the population. The most traditional pizzeria are still found in the Italian neighborhoods, such as the Bexiga / Bela Vista. Typically, pizzas follow the Neapolitan variety, rather than the Roman one, being thicker and more doughy and oftentimes lacking tomato sauce.